KEY PERFORMANCE INDICATORS:. REQUIREMENTS: JOB RESPONSABILITIES: The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are increasingly respectful of both man and his environment.. The Group has four brands : L'OCCITANE en Provence, Melvita, Erborian et L'OCCITANE au Bresil.. With a presence in 90 countries, our products are distributing in more than 2,900 stores in the world.. JOB SUMMARY:. The Customer Analytics team will provide the foundational data and analytical capabilities to facilitate informed decision making within the group to maximize the omni-channel customer value, sales and profitability.. This role will play a critical effort in shaping and executing the growth agenda through leveraging subject matter expertise in Information Management, Analytics and Data Strategy. The Senior Director of Customer Insights & Analytics will be tasked with building out and owning the roadmap that will help us better understand and drive growth for the business.. The Senior Director of Customer Insights & Analytics will ensure the delivery of high quality strategic business decision support, including investment decisions and commercial strategies and tactics.. Develop, evaluate, and deploy analytical tools and data science techniques to analyze large data sets and develop custom models/algorithms to uncover trends, patterns and insights in the data.. Design, architect, implement, and support key datasets from a variety of providers and sources that provide structured and timely access to actionable business information.. Assess and understand all key structured and unstructured data sources across the enterprise.. Accountable for leading market analytics and recommendations, coordinating all relevant Customer Analytics resources to deliver robust solutions to business issues. Provide thought leadership to business partners and team to evolve the development and reporting of KPIs to measure marketing effectiveness (i.e., channel sales attribution, customer segmentation, etc.). Develop the global analytical plan for the North American affiliate and coordinate execution against the plan. Provide strategic thinking and market analytics to commercial teams to drive investment decisions and define commercial strategies and tactics by framing, investigating, and answering key business questions. Lead the identification of information needs, research and data analysis plans, overall management of the research process, and communication of actionable insights. Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations. Will include performance measurement, customer analytics, customer journey development, customer data mining and market research. Responsible for forecasting and tracking on a regular basis sales and profit for the NA market, based on marketing and promotional plans communicated by the branding team. In partnership with key stakeholders (including Branding and Finance team), act as the lead for the development of sales and profit forecasts for the entire affiliate. Review and enhance marketing and promotional plans to help reach sales and profit forecasts and communicate the results and recommendations to senior leadership. Ensure effective performance measurement and deliver regular assessments of campaign and customer initiative performance to leadership. Ensure accuracy of the reports and clear articulation of the data and its meaning for the business.. Collaboration with other Analytical team. Lead dialogue with international analytical teams to adapt global strategies to the local markets. Actively contribute to advancement of Customer Analytics capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of the knowledge sharing platform(s). Lead proactive alignment with international teams to ensure cohesive activities with our stakeholders and facilitate best practice sharing. Helps establish internal mindset and capability to instill a data-driven decision-making culture.. Hire, develop talent and manage team engagement for data science, business intelligence, and customer insights teams. Data accuracy. Forecast accuracy of traffic, sales & profit for North America market. CLV & NPS of new and existing customers. Drive team retention & growth. EDUCATION. Bachelor's degree (or equivalent) required.. Masters (or equivalent) preferred in a quantitative discipline.. 8+ years' experience in analytical roles (marketing technology, Enterprise database management, CRM, Data Science); Retail is highly desirable. 6+ years of management experience. Strong experience in analytics tools and BI tools (Cognos BI, Tableau). Proven experience in data strategy and enterprise data governance. Recognized expertise and coach to others on connecting, integrating and synthesizing analysis and data into a meaningful 'so what' to drive concrete strategic recommendations and enable commercial decision making.. Innovates and has strong expertise in the field of customer/omni-channel analytics. Previous demonstrated experience of forecasting revenues for markets.. Previous demonstrated experience in using innovative techniques to monitor, simulate and analyze complex data sets.. Previous demonstrated Business / Financial acumen. Proven experience in managing multiple functions in a fast paced, changing environment. Ability to be flexible, prioritize multiple demands and deal with ambiguity and lead teams through complex and challenging cross-functional projects.. Ability to work well within a team, as a team player. Project management skills. Strategic, analytical and creative thinker. Ability to manage several projects simultaneously, with limited supervision and under tight timeframes. Strong MS Excel and PowerPoint skills.. Dynamic, fast-paced, highly collaborative. Innovative analytical capabilities. Strategic thinking. Customer strategy. Ability to communicate highly complex and dynamic information in new and creative ways. Technical/operational skills. Beauty industry enthusiast. Project management skills. Entrepreneurial skills. Managerial skills. L'Occitane North America offers a competitive compensation package and a comprehensive benefit offering that includes: Medical, Dental & Vision Plans, Healthcare, Dependent Care, Transit and Parking Flexible Spending Accounts, Life Insurance, 401(k) Plan, Generous L'Occitane discount, Paid Vacation, Personal Days, Summer Fridays and Holidays.. L'Occitane North America is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.. Employment is subject to verification of references and background check investigation.. L'Occitane is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.. L'OCCITANE offers natural beauty products dedicated to well-being, drawing inspiration from the Mediterranean art-de-vivre and traditions... EXPERIENCE. Digital savvy SKILLS Associated topics: analyst, business development, business growth, business management, business technology, client, franchise, franchise operator, strategic, strategy
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